Subway replaces wraps with 'healthier' flatbreads

Subway is ditching its wrap products and replacing them with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs.

Subway: exchanges its wraps for flatbread offerings
Subway: exchanges its wraps for flatbread offerings

Subway is supporting the rollout of the low-fat flatbreads with a £2m marketing campaign running for four weeks across TV and two weeks across outdoor advertising, along with digital activity.

The low-fat flatbreads range will comprise nine flatbreads, each containing less than 400 calories and providing one of the recommended five portions of fruit and vegetables a day.

The flatbreads will replace wrap products, which are less healthy, according to Subway.

Subway is framing the change as a move to align itself with the Government’s Public Health Responsibility Deal, which pledges to cut calories and salts from food.

The fast-food chain previously committed to display nutritional information on menu boards, also as part of its commitment to the Responsibility Deal.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).