Subway 'sideways' by McCann London

Subway's latest campaign aims to show how much the franchise values its customers and how it offers them the choice to create their own sandwich.

Directed by Jared Eberhardt and produced by Partizan, the 30" ad is shot in a single sideways take and uses six actors for eight roles across a series of visually diverse sets.

The TV ad takes consumers on an interactive journey aiming to get across that Subway does things a bit differently. The ad will run for four weeks on all major Sky, digital and terrestrial channels, including ITV, Channel 4 and Sky in the UK as well as RTE1, RTE2 and TV3 in the Republic of Ireland.