The Sun 'Buzz' by WCRS London

The Sun has launched a new campaign to promote its new Saturday TV magazine 'Buzz' which launches this week.

The initial 10" teaser ads, made by WCRS London for the News International newspaper, started last week and starred Denise Van Outen and Louie Spence asking the question "What is buzz?"

This week they were followed by a series of 30" and 40" ads showing celebrities in a stately home setting which will run for 12 weeks.

As a teaser to the magazine launch, The Sun also created a perfume called Buzz which bottled "the scent of entertainment.