The Sun "Jamie Oliver: price-tagged" by Grey London

The Sun has launched a TV ad to promote its tie-up with the celebrity chef Jamie Oliver, who is producing recipe cards for the newspaper ahead of the release of his new cookbook.

The humorous spot, created by Grey London, shows Oliver cooking a frugal meal before his outrageous personal spending is highlighted on screen.

It was created by Rasmus Smith Bech and Jonas Roth, and directed by Chris Balmond through Outsider.