The Sun 'keepy uppy' by Euro RSCG

Professional freestyle footballers feature in The Sun newspaper sponsorship idents, created by Euro RSCG London.

The Sun is to sponsor 'Football Tonight' on Sky Sports News as part of a wider campaign to promote the paper as the destination for everything football; anytime, anywhere.

The 15-second ident features Dan Magness, a professional freestyle footballer and former UK Keepy Uppy champion. Two other idents have also been created as part of The Sun's sponsorship of 'Football Tonight'.