The Sun launches This Morning-inspired TV ad

The Sun is launching a TV ad to promote its £9.50 meal deal offer, featuring a weatherman leaping around a giant UK map on a beach, surrounded by holidaymakers.

The ad, created by WCRS&Co, is inspired by the famous 'This Morning' weather map.

The weatherman shows the viewers where the paper's meal deal offers are. The offer gives readers two courses for two people for £9.50 at more than 750 restaurants, as well as family meals from £15.

Launching today (22 June), the ad forms part of The Sun’s "99 days of summer" campaign and will be followed by several more versions across TV, radio and online over the summer. Promotions will include "holidays from £9.50".

The campaign will also be online, where the paper will provide readers with summer tips, hints and competitions, as well as all the info they need on the paper's offers and deals.

The creative directors on the ad were Billy Faithfull and Ross Neil. The production company was Epoch and directors were Nic and Sune. Media planning and buying was handled by Mindshare.

Richard Gale, brand director for The Sun, said: "Our '99 days of summer' campaign brings our offers to life with The Sun’s unmistakable sense of humour, and will help drive regular purchase of the paper over the summer months."

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