Sun signs mobile ad deal with Enpocket

The Sun newspaper has signed a deal with mobile marketing firm Enpocket to provide display advertising on its new WAP site, Sun Mobile.

Under the deal, Enpocket will manage the technology and sales for advertising on the site, which will allow brands to place clickable mobile display ads and text links alongside the paper's content.

News Group Digital's commercial manager Simon Ashley said: "Now that we are seeing very healthy traffic going into Sun Mobile, we are looking at monetising the site through supporting advertising."

Enpocket's Europe managing director David Barker said the mobile advertising market was poised to be worth $10bn by 2010.

"Mobile marketing is entering a phase where interactions beyond simple text messaging will become the norm," he said.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).