The Sun unveils campaign for digital launch

The Sun is road blocking every major commercial TV channel in the UK tonight as part of its £10 million campaign to promote the launch of Sun+, its digital entertainment bundle.

A 40-second spot plugging the new service will debut online before airing across roughly 30 major TV stations at 8:30pm tonight (2 August). The ad will also air on ITV Player and 4oD, and is backed up by a national radio campaign.

The spot, part of the brand’s wider "get involved" campaign, focuses on Sun+ Goals, which allows users to watch Barclays Premier League highlights wherever they want.

The humorous ad illustrates all the places you can catch up on the football – for instance, at the cinema and while your waiting for your car to be fixed – and then warns about places where it would be hazardous to watch.

Sun+ Goals is one of the three pillars of Sun+, which launched yesterday, along with Sun+ Digital and Sun+Perks.

Grey London created the campaign, which was written by Paul Miles and art directed by Adam Staples. James Haworth directed the spot through The Sweet Shop.