The Sunday Express has launched an 84-page magazine designed to
bring in new advertising categories.
The A4 format adds coverage of beauty, fashion and holistic health as
well as, for the first time, full weekly TV listings, extending the life
of the magazine.
The new look, which appeared at the weekend, is the result of
consultations with agencies and clients, in which a succession of
dummies were presented for discussion.
The supplement promises to provide something for everyone and includes a
children’s section called Adults Not Allowed, featuring environmental
superheroes the Green2Gang.
Express advertisement director Richard Bogie said the magazine provided
plenty of new sales opportunities in fashion, beauty, travel and
particularly in motoring.
He also welcomed the TV listings - Express readers’ fourth most popular
section - which will make the magazine relevant for the rest of the
There are 16 ad sites in the new design and advertisers in the first
issue included Ford, Toyota and Thorntons.
Bogie said the magazine presented a welcome challenge to the magazines
ad sales team by providing them with a fresh sell. The seven-strong
team, led by sales manager Jeremy Slattery, also sells the Saturday
magazine and Puzzled supplement.
Celebrity writers featured in the new magazine include Antony Worrall
Thompson, Alan Titchmarsh and Laurence Llewelyn Bowen.
Magazine editor Sarah Stacey said: ’Our readers will get something out
of every page. We wanted the magazine to offer a real lifestyle, in a
format that is reader friendly. It is practical and fun, perfect for
laid-back Sunday reading, but it also offers plenty of things to enjoy
during the week.’
The launch is being supported by a heavyweight television campaign.