Sunday Express unveils revamped magazine

The Sunday Express has launched an 84-page magazine designed to bring in new advertising categories.

The Sunday Express has launched an 84-page magazine designed to

bring in new advertising categories.



The A4 format adds coverage of beauty, fashion and holistic health as

well as, for the first time, full weekly TV listings, extending the life

of the magazine.



The new look, which appeared at the weekend, is the result of

consultations with agencies and clients, in which a succession of

dummies were presented for discussion.



The supplement promises to provide something for everyone and includes a

children’s section called Adults Not Allowed, featuring environmental

superheroes the Green2Gang.



Express advertisement director Richard Bogie said the magazine provided

plenty of new sales opportunities in fashion, beauty, travel and

particularly in motoring.



He also welcomed the TV listings - Express readers’ fourth most popular

section - which will make the magazine relevant for the rest of the

week.



There are 16 ad sites in the new design and advertisers in the first

issue included Ford, Toyota and Thorntons.



Bogie said the magazine presented a welcome challenge to the magazines

ad sales team by providing them with a fresh sell. The seven-strong

team, led by sales manager Jeremy Slattery, also sells the Saturday

magazine and Puzzled supplement.



Celebrity writers featured in the new magazine include Antony Worrall

Thompson, Alan Titchmarsh and Laurence Llewelyn Bowen.



Magazine editor Sarah Stacey said: ’Our readers will get something out

of every page. We wanted the magazine to offer a real lifestyle, in a

format that is reader friendly. It is practical and fun, perfect for

laid-back Sunday reading, but it also offers plenty of things to enjoy

during the week.’



The launch is being supported by a heavyweight television campaign.



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