The Sunday Times, Grey London

Kate Magee likes the clever choreography behind The Sunday Times’ ad: "In just one take, this spot moves from Rodin to Reservoir Dogs, via a nod to Mad Men. It reminds us of culture’s enduring relevance." The ad was created by Jonathan Rands and Johan Leandersson, and directed by Us through Academy.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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