Sunday Times launches campaign for app list

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The Sunday Times has launched an integrated campaign to promote The Sunday Times App List 2013.

The list, which was published yesterday, is part of the News International title's wider 'Tech Joy' series, which includes 40 different app categories and expert reviews.

The press, outdoor and digital campaign, by Grey London, aims to reflect the guide's "every tech for everyday people".

Creative features custom-made objects, including a drum kit, a sandwich, a teddy bear, a dartboard and a rubber ring, each representing a different app.

Award-winning photographer James Day shot the photographs and the ads were created by John Gibson and Erik Weidenhielm.

Media planning and buying was by M/six.

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