The Sunday Times to put up cover price to £2.20

Rupert Murdoch's The Sunday Times is to lift its cover price by 20p to £2.20 this weekend (September 19), making it the most expensive national Sunday newspaper in the country.

The Sunday Times: introduces price hike
The Sunday Times: introduces price hike

The 20p rise will be introduced across England, Wales, Northern Ireland and Scotland.

The cover price of its sister title, The Times, will remain at £1.

It means The Sunday Times will be again the highest priced Sunday national newspaper. The Sunday Telegraph is priced at £1.90, The Observer £2 and The Independent on Sunday £1.80.

In 2006 The Sunday Times became the first UK national newspaper to charge a cover price of £2.

News International's move to raise the cover price comes as it battles to keep readers amid a difficult national newspaper market and get them to pay for its digital content.

According to the ABC figures for August, The Sunday Times has not yet benefited from its website starting to charge for access on 1 July.

Its circulation dropped 0.18% from 1,068,158 in July to 1,066,240 copies in August – down 8.46% on the year.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).