Hack will report to Sunshine’s co-founder and chief executive, Kit Hawkins. He joins from Viacom International Media Networks, where he created experiential campaigns and live events for brands including MTV and Comedy Central.
Hack spent eight years at Viacom and before that he worked at Exposure and Euro RSCG KLP.
Hawkins said: "Ben has unparalleled experience in creating events and experiences that are landmarks in popular culture.
"It will be exciting for our clients to have access to his creative brilliance and deep experience and knowledge in delivering large scale productions.
"I’m excited to have joined Sunshine and look forward to playing a central role in growing the live event and experiential offering within the agency."