Super Bowl 2014: Budweiser wins battle for social media buzz while Coke's ad stalls

Budweiser was the clear winner on social media of this year's Super Bowl as it dominated both Twitter and YouTube, according to social media analysis from Carat.

Coke's #AmericaIsBeautiful Super Bowl ad
Coke's #AmericaIsBeautiful Super Bowl ad

Figures also show that Coca-Cola’s ad failed to gain the traction the brand might have hoped with only 9,000 tweets and 81,000 YouTube views for its #AmericaIsBeautiful ad, which also drew criticism from some Americans for featuring the song 'America The Beautiful' in foreign languages.

Meanwhile, Budweiser’s ad featuring a puppy bonding with a horse drew in an impressive 185,000 tweets and has racked up 36m YouTube views, although the ad was posted on the video hosting site back on 29 January.

Advert Number of tweets Advert YouTube views Posted date
Budweiser 185,095 Budweiser 36,423,653 29-Jan
H&M 81,426 Bud Light 9,007,246 30-Jan
Axe 23,201 Jaguar 8,179,337 28-Jan
Doritos 23,011 Axe 5,358,681 14-Jan
Chrysler 19,900 Chrysler 226,238 02-Feb
Jaguar 19,861 H&M 154,156 02-Feb
Bud Light 12,325 Coca-Cola 81,871 02-Feb
Coca Cola 9,178

(Note: Data collected at 8.30am GMT this morning)

Women were most actively engaged with the advertising around the Super Bowl, even though the match is primarily viewed by men.

Some 61% of social media buzz around the Budweiser ad came from women, according to the figures from Carat.

Unsurprisingly, the H&M ad starring David Beckham in his underwear was massively popular with women around the world, with 79% of tweets coming from women. 

Click here to view some of the best ads and tweet's from last night's Super Bowl. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published