Super Bowl defies recession with record ad revenue

LONDON - NBC sold all 69 of last night's Super Bowl spots for a record $206 million - despite the credit crunch.

Coke...avatar ad for Super Bowl
Coke...avatar ad for Super Bowl

But the network only sold the last two half-time spots on the eve of the game, won by Pittsburgh Steelers.

NBC added that it made a total of $261 million in ad revenue for all of its ads for the whole day - also a record.

Jeff Zucker, president and CEO of NBC Universal, said: "These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate."

"The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it."

The 69 spots during the USA's premier ad showcase were shared by 32 advertisers. Budweiser is reported to have spent 30 million for five ad spots.

More than 150 million special glasses were distributed so viewers could watch a spot for the new movie Monsters v Aliens in 3-D.

However, not all commentators were impressed by this year's line-up.

The San Fransisco Chronicle said: "Even though there were several bright spots, the Super Bowl ads as a whole were an underwhelming lot."

Watch 2009 Super Bowl ads

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Five steps to smashing that interview


Future favours the brave