Super Noodles spot by Robert Clayman scoops June Aerial

A radio ad by Robert Clayman, the Delaney Lund Knox Warren & Partners creative, has won June's Aerial Award.

Clayman's spot for Batchelors Super Noodles, "I can't be bothered", was the second monthly Aerial for DLKW and Super Noodles this year.

The runner-up was a spot for Travelocity created by Ben Tollett and Emer Stamp at Miles Calcraft Briginshaw Duffy. Robert Campbell, the executive creative director at McCann Erickson, was the judge.

Clayman's ad uses dialogue from a laid-back mother over calming hippy music. "Kids can make their own dinners, man. They're like separate beings. Rules are bad," she says, before the endline: "Crusty noodles - for mums who can't be bothered."

Campbell said the ad won because it "understands the need to entertain on radio".

He said: "Unlike so much you hear, it takes account of the fact that people don't tune in to hear radio, they tune in to be entertained, to have their mood improved."

The Aerial Awards, held in association with Campaign, are handed out monthly. The winners of the monthly awards are put forward to an annual ceremony in October.

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