Superdrug hunts shop for reward scheme launch

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.

Superdrug: seeks CRM agency for reward scheme initiative
Superdrug: seeks CRM agency for reward scheme initiative

The retailer, which intends to launch the scheme in May, is handling the search process itself.

Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme.

Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM agency that can design campaigns, work within our brand guidelines creatively, segment, execute and monitor, measure and report.

"This year it’s all about our customer – rewarding loyalty, offering the best everyday accessible beauty on the high street and online, and doing it in an unmistakably Superdrug style. We look forward to finding the right people to work with on this exciting project."

Superdrug also works with advertising agency HMDG, point-of-sale agency APS, and PR agency ZPR.

The retailer is part of the world’s leading international health and beauty retailer, AS Watson Group, which operates more than 9,000 stores in 33 markets worldwide.

AS Watson already has more than 35 million customers signed up to its loyalty schemes.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).