Superdrug kicks off creative pitch

Superdrug is reviewing its UK advertising account.

Superdrug: HeyHuman is the incumbent agency
Superdrug: HeyHuman is the incumbent agency

Superdrug, which claims to be the UK’s second-largest health-and-beauty retailer after Boots, has issued creative shops with a request for information.

According to the tender document, Superdrug is looking for an agency to create above-the-line campaigns for 2015 and beyond.

HeyHuman (which was called Billington Cartmell until March this year) has held the creative account since January 2013, when it won a pitch against the previous incumbents, Uber and HMDG, as well as Addiction, Brothers and Sisters, McCann Manchester and The Hub.

HeyHuman created seasonal TV spots for Superdrug based on events such as Valentine’s Day that used the line: "That Superdrug feeling."

Mindshare handles the brand’s media planning and buying business.

Superdrug and Hey Human did not respond to calls.


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