The Guardian’s Integrated Solutions Unit has won an unusual piece
of business from a consortium of six North-east councils wanting to
improve the region’s image.
The unit created a 16-page supplement Moving Up, published with the 24
May edition of The Guardian.
The business was sparked by a series of Guardian regional forums,
involving the social services directors from councils across the
Unit head Helen George devised the supplement with The Guardian’s
northern editor and Manchester-based business development manager David
George said the goal was to highlight the region’s wealth of culture,
sport, leisure and business opportunities.
The supplement included a contribution from Viz editor Chris Donald and
a piece exploding ten myths about the North-east, such as the dialect
being unintelligible. Readers were referred to an online translator,
The supplement was sponsored by the councils of Gateshead,
Northumberland, Newcastle upon Tyne, Sunderland, South Tyneside and