Suzuki seeks agency for model launch in Europe

Suzuki is on the hunt for a creative shop as it prepares to roll out a new car model across Europe.

Suzuki: sponsors Ant & Dec’s Saturday Night Takeaway
Suzuki: sponsors Ant & Dec’s Saturday Night Takeaway

While the brand retains Red Brick Road as its lead UK creative agency, Suzuki has decided to start holding reviews ahead of new model launches across the continent.

Suzuki picked the7stars to handle UK media in 2012. Since then, the brand has been involved in a number of tie-ups with primetime ITV programmes. They include the £20m deal this year to sponsor Ant & Dec’s Saturday Night Takeaway, with ads created by ITV AdVentures.

In September, Suzuki unveiled a European above-the-line campaign, created by Huth & Wenzel, for the SX4 S-Cross. The ad, which aired in 15 countries, featured a driver picking up his girlfriend, who was loaded with shopping bags.

Suzuki did not respond to a request for comment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More