Suzuki signs £2m deal with ITV to push Vitara

Suzuki, the car manufacturer, has teamed up with ITV to launch themed ads for its Saturday-night schedule in a partnership worth £2 million.

Suzuki signs £2m deal with ITV to push Vitara

The deal was struck by the7stars.

The "arriving in style" campaign comprises 30-second spots that will be shown across ITV’s top-rated shows – including The X Factor, The Chase: Celebrity Specials and I’m A Celebrity… Get Me Out Of Here! – from 7 November until 12 December.

The ads, created by ITN Productions, will feature the Suzuki Vitara in an environment related to specific programmes, such as in a jungle during the I’m A Celebrity… ad break. 

They will also run before those shows on ITV Player, the video-on-demand service, and on social media.

Dale Wyatt, the UK sales and marketing director at Suzuki, said: "The co-branding puts Suzuki at the heart of family entertainment, and activating the partnership across ITV’s interactive platforms, as well as our own, allows us to tell the Suzuki story in a fun and innovative way."