Swarovski appoints Somethin' Else as first content agency

Swarovski, the jewellery brand, is pushing its content marketing after appointing Somethin' Else to handle the account following a competitive pitch process.

Swarovski: new content will run during autumn/winter 2016 campaigns
Swarovski: new content will run during autumn/winter 2016 campaigns

The agency will be the first content shop that Swarovski has worked with.

The brand is looking to engage with audiences through video in the UK and Somethin’ Else has been tasked with building "strong and long-lasting" relationships with existing and new customers.

Somethin’ Else is planning to produce content featuring Kate Thornton, Denise Van Outen, All Saints’ Mel Blatt and Tamsin Outhwaite. The agency will also work with Thornton’s website TB Seen, a cashback site with celebrity content contributors.

The new content will run during the autumn/winter 2016 campaigns across social and digital platforms.

Hayley Quinn, UK and Ireland managing director at Swarovski, said: "Somethin’ Else really impressed us with their strategic thinking and creativity.

"They quickly got to the heart of our brand and showed great insight into our audience, coming up with creative ideas that will ensure the content we put out is entertaining and adds to the experience our consumers have with our brand."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published