Swarovski calls media review

Swarovski, the Austrian creator of crystal products, is reviewing its EUR22 million global media planning and buying account.

The company has approached networks about pitching for its business, which covers 18 major markets across the world, including the UK.

Swarovski currently uses media agencies on a local basis, but is considering moving the business into one of the major networks. The UK incumbent is John Ayling & Associates, which has held the account for ten years.

According to agency sources, the review is being run out of Swarovski's French office. Initial approaches have been made to agencies, but it is understood that a shortlist has yet to be drawn up.

Swarovski creates a range of crystal jewellery, figurines and home products. It has also expanded into consumer electronics through a partnership with Philips to produce the "Active-Crystals" consumer electronics range. This includes products such as USB memory sticks and headphones using Swarovski crystals as decoration.

In recent years, Swarovski has sponsored a range of music and fashion events, including the Swarovski Fashion Rocks event in support of The Prince's Trust.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).