Swatch 'shake the world' by Joshua

Swatch gets in on the trend for flashmobbing in this new €60m global campaign centring on two of the biggest possible flashmob gatherings. In one 60-second ad, it poses the question that if everybody in Asia jumped at exactly the same time, what would the consequences in Europe be? A second spot makes the Europeans the flashmobbers and looks at the consequences for Asia.


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