Swedish subway digital stunt sends woman's hair flying

Motion sensors have been attached to a digital outdoor display ad on this subway platform in Sweden to wow commuters as they wait for their train.

Swedish subway digital stunt sends billboard woman's hair flying
Swedish subway digital stunt sends billboard woman's hair flying

The campaign for haircare brand Apotek Hjärtat's Apolosophy products sees a woman staring out of the digital display, with her hair hanging loose around her shoulders.

The minute a train enters the platform, the sensors pick up the movement which triggers the display to change, showing the woman’s hair being blown around her head just as if she were stood on the platform.

Brand: Apotek Hjärtat

Agency: Akestam Holst