SWK to become the London arm of 10 Group as Osprey talks end

Summerfield Wilmot Keene is to become the London arm of a marketing network being built out of the ashes of the former Birkdale group.

Summerfield Wilmot Keene is to become the London arm of a marketing

network being built out of the ashes of the former Birkdale group.



The agency - now known as SWK - has been acquired by the newly named 10

Group, which owns the Brunnings agencies in Manchester and

Birmingham.



The 10 Group is a listed acquisition vehicle formed by the Midlands

businessmen, Andy Moore and Paul Harvey, who bought the share in

Birkdale owned by Rover’s former marketing director, Kevin Morley. The

deal followed an abortive attempt by Morley to turn Birkdale into a

major force in advertising and marketing.



The deal ends several months of merger speculation surrounding SWK,

which earlier pulled out of negotiations with the Osprey group.



Under the agreement, the 10 Group has bought out the Gresham Trust’s

shareholding in SWK. Malcolm Summerfield, SWK’s chairman, and Hugh

Salmon, its managing director, will take undisclosed shareholdings in

the 10 Group. A share option scheme is also being introduced for SWK’s

35 staff.



Summerfield, a founding partner of SWK, said: ’We feel comfortable with

the 10 Group.’



SWK had a less than happy start after its launch in May 1996 when a

management team led by Summerfield bought out the then Bastable Hazlitt

Partnership.



Its first client, Colorvision, went bust soon after appointing it and

assignments from Duckhams oils and Renaissance cosmetics failed to

materialise.



The agency will continue to operate without a full-time creative

director, the post having been vacant since Paul Wilmot’s departure

earlier this year.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).