SXSW photo diary #3: trade shows and pool parties

Laura Jordan Bambach, a creative partner at Mr President, is sharing the best of SXSW in pictures.

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On day three, she encounters another robot, parties by the pool, and walks the Trade Show floor to check out everything from showers that clean and re-use water to gadgets for your "Internet of Things" home.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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