SXSW photo diary #3: trade shows and pool parties

Laura Jordan Bambach, a creative partner at Mr President, is sharing the best of SXSW in pictures.

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On day three, she encounters another robot, parties by the pool, and walks the Trade Show floor to check out everything from showers that clean and re-use water to gadgets for your "Internet of Things" home.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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