T-Mobile 'dancing dads' by Saatchi & Saatchi

T-Mobile launched a social media campaign on Father's Day called "dancing dads", an interactive competition created by Saatchi & Saatchi that forms the next stage of the brand's "what Britain loves" activity.

The online execution, celebrating Britain’s love of dancing dads, launched on Facebook and YouTube on Sunday 17 June and promotes the unlimited free texts available to customers as part of T-Mobile’s Text Plan on pay as you go.

Credits

Senior digital/social manager, T-Mobile
Head of comms, T-Mobile
Director of brands, Everything Everywhere
Executive creative directors
Copywriter
Art director
Planner
Account handler
Media buying agency
MEC
Production companies
Post-production company
Date released
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Exposure

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