T-Mobile 'dancing dads' by Saatchi & Saatchi

T-Mobile launched a social media campaign on Father's Day called "dancing dads", an interactive competition created by Saatchi & Saatchi that forms the next stage of the brand's "what Britain loves" activity.

The online execution, celebrating Britain’s love of dancing dads, launched on Facebook and YouTube on Sunday 17 June and promotes the unlimited free texts available to customers as part of T-Mobile’s Text Plan on pay as you go.