T-Mobile 'josh' by Saatchi & Saatchi

T-Mobile released a single this week in partnership with Universal, featuring the musicians of "Josh's band" - the latest iteration of Saatchi & Saatchi's award-winning "life's for sharing" campaign.

Over the course of the campaign, which kicked off in September last year, Josh has built up a band with 1,107 members, to promote T-Mobile's unlimited texts offer.

All the musicians feature in this three-minute music video that will air during Channel 4's coverage of Celebrity Big Brother this Friday.


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