T-Mobile Josh

T-Mobile released a single this week in partnership with Universal, featuring the musicians of "Josh's band" - the latest iteration of Saatchi & Saatchi's award-winning "life's for sharing" campaign.

The single, which went on sale on iTunes this Monday, is a recording by the thousands of musicians who signed up to take part in the band led by Josh, who was discovered during a vox pop interview by the agency. Over the course of the campaign, which kicked off in September last year, Josh has built up a band with 1,107 members, to promote T-Mobile's unlimited texts offer. All the musicians feature in a three-minute music video that will air during Channel 4's coverage of Celebrity Big Brother this Friday.

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