T-Mobile karaoke ad in Trafalgar Square - video report

LONDON - Campaign.tv takes a look behind the scenes at Saatchi & Saatchi's latest T-Mobile ad, which features a mass karaoke in Trafalgar Square, involving rock star Pink.

We speak to Saatchi & Saatchi joint creative partner Paul Silburn and show footage of Pink's performance.

Watch the video above.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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