T-Mobile karaoke ad in Trafalgar Square - video report

LONDON - Campaign.tv takes a look behind the scenes at Saatchi & Saatchi's latest T-Mobile ad, which features a mass karaoke in Trafalgar Square, involving rock star Pink.

We speak to Saatchi & Saatchi joint creative partner Paul Silburn and show footage of Pink's performance.

Watch the video above.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).