T-Mobile karaoke ad in Trafalgar Square - video report

LONDON - Campaign.tv takes a look behind the scenes at Saatchi & Saatchi's latest T-Mobile ad, which features a mass karaoke in Trafalgar Square, involving rock star Pink.

We speak to Saatchi & Saatchi joint creative partner Paul Silburn and show footage of Pink's performance.

Watch the video above.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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