AgencySaatchi & Saatchi
SectorAgencies, Media / Entertainment Brands, Broadband / Telecoms brands, Technology brands and Mobile phones
Motorists across the UK were given thousands of pounds disguised as parking fines in a new T-Mobile ad by Saatchi & Saatchi.
The spot shows the reactions of unsuspecting drivers as they find that their legally parked cars have been ticketed.
Instead of a fine, the tickets hold a £5, £10, £20 or £50 note and a good-day message from T-Mobile to mark of the launch of its new "You Fix" plan.
The ad was written by Steve Howell and Piers O’Kelly, and art directed by Rick Dodds and Liam Scott. It was directed by Jamie Rafn through Smuggler.