AgencySaatchi & Saatchi London
SectorTechnology, Mobile phones, Tablets and Telecoms/utilities
Heathrow T5 arrivals is the setting for T-Mobile's latest flash mob ad as part of its 'Life's for Sharing' campaign.
Unsuspecting passengers were greeted by a crowd of 300 people, including T-Mobile staff and customers, who bursting into a series of songs themed around travel.
The tracklist, which is being performed by singers in acapella and accompanied by the ‘vocal orchestra’, included ‘At Last’ by Etta James, ‘Comin’ Home Baby’ by Mel Torme, ‘Return of the Mack’ by Mark Morrison, ‘I am the Passenger’ by Iggy Pop and ‘I Knew You Were Waiting (for me)’ by George Michael & Aretha Franklin.