Taco Bell 'operation Alaska' by DraftFCB Orange County

Taco Bell helicoptered its tacos to a remote part of Alaska as part of its latest ad campaign.

A 30-second spot shows a Taco Bell food truck being airlifted to an Alaskan town called Bethal.

The work was created by DraftFCB Orange County and focuses on the company’s "Live Más" strapline.


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