Tag Heuer, the Swiss luxury watchmaker, has returned its global
account to TBWA Worldwide after parting from Bartle Bogle Hegarty
earlier this month.
The account will be hand-led by the Paris agency BDDP@TBWA, which held
it for seven years before losing out to BBH in 1997. Creative
differences were said to be behind the change. BDDP confirmed the return
of the business but refused to comment further.
Tag Heuer spent more than pounds 1 million on UK advertising last
The win gives TBWA a useful replacement for the Accurist account, which
TBWA GGT Simons Palmer had resigned earlier this week having been under
pressure from a review of the business by the watchmaker.
’We started with Simons Palmer when it was a hands-on agency with a
small number of clients,’ Accurist’s managing director, Andrew Loftus
He added: ’Since then it has grown and the key people we dealt with have
gone on to bigger things. We’re still happy with the ads but we were
feeling lost in such a large agency.’
Accurist deploys a marketing budget of pounds 1.25 million and spent
around pounds 600,000 on advertising last year.
The company is in discussions with several smaller creative
Manning Gottlieb Media will continue to handle the media business.