Tag Heuer returns to TBWA Worldwide

Tag Heuer, the Swiss luxury watchmaker, has returned its global account to TBWA Worldwide after parting from Bartle Bogle Hegarty earlier this month.

Tag Heuer, the Swiss luxury watchmaker, has returned its global

account to TBWA Worldwide after parting from Bartle Bogle Hegarty

earlier this month.



The account will be hand-led by the Paris agency BDDP@TBWA, which held

it for seven years before losing out to BBH in 1997. Creative

differences were said to be behind the change. BDDP confirmed the return

of the business but refused to comment further.



Tag Heuer spent more than pounds 1 million on UK advertising last

year.



The win gives TBWA a useful replacement for the Accurist account, which

TBWA GGT Simons Palmer had resigned earlier this week having been under

pressure from a review of the business by the watchmaker.



’We started with Simons Palmer when it was a hands-on agency with a

small number of clients,’ Accurist’s managing director, Andrew Loftus

explained.



He added: ’Since then it has grown and the key people we dealt with have

gone on to bigger things. We’re still happy with the ads but we were

feeling lost in such a large agency.’



Accurist deploys a marketing budget of pounds 1.25 million and spent

around pounds 600,000 on advertising last year.



The company is in discussions with several smaller creative

agencies.



Manning Gottlieb Media will continue to handle the media business.



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