Taking the temperature

On the eve of what many believe to be the closest and most unpredictable general election in memory, Media Week took the temperature of the UK's media leaders. Our exclusive poll was conducted on an invite-only basis among a select group of executives at agencies, media owners and advertisers.

Too close to call?

A total of 95 respondents included three chairs, 30 chief executives, 29 managing directors and 11 commercial directors. In our poll, the Tories were the clear winners, taking 51 votes – nearly 54 per cent. If this were replicated at the ballot box, David Cameron would not need to worry about the prospect of a hung parliament or any new coalitions.

It is interesting to note that passions continue to run high, with 19 of those polled attempting to vote for their party more than once, and one Tory supporter trying to register on four separate counts.

The UK’s media leaders are nothing if not determined.

Who are the biggest media players today?

Theses are the leaders of the UK's biggest media teams in terms of advertising revenues - the unique data strips out any subscriptions, coverprices and sponsorship revenues handled by the team to provide an ad team figure. 

ITV  £1.6bn**
Kelly Williams
managing director, commercial
Sales team: 350*

Channel 4  £900m**
(£1.05bn gross, including
BT Sport and UKTV)
Jonathan Allan
sales director
Sales team: 250*

Facebook  £580m*
Steve Hatch
UK managing director
Sales team: 85*

Google  £560m*
(display ads)
Eileen Naughton
UK managing director
(Agency) sales team: 65*

Sky Media  £475m**
(£850m gross, including
90 channels – eg. Viacom’s)
John Litster
managing director
Sales team: 375*

Channel 5  £325m**
Nick Bampton
commercial sales director (outgoing)
Sales team: 100*

News UK  £310m*
Dominic Carter
commercial director
Sales team: 200*


*Media Week estimate

**Not including agency fees

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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