Talk Radio is to review its advertising out of Walsh Trott Chick
Smith when its contract with the agency comes up for renewal later this
The station is already in talks with Saatchi & Saatchi about an
advertising campaign for its new drivetime sports show, Sports
Kelvin MacKenzie, the new chairman and chief executive of Talk Radio, is
understood to be behind the decision to call a review. ’Kelvin is keen
to work with people he has previous experience of. He is a new owner
with new ideas and wants to make changes,’ a source at Talk Radio
TalkCo, the consortium led by the former Sun editor, acquired the
station last month for pounds 24.7 million and immediately began a full
review of scheduling and content. Talk Radio has spent about pounds 1.5
million on advertising in the past year but is planning to spend
considerably more on promoting the station in 1999.
Walsh Trott has handled the account since May 1996. Amanda Walsh, the
agency’s managing partner, declined to comment on the review.