Talkcast, the online finance-to-entertainment venture set up by the
former News International marketers Ellis Watson and Toby Constantine,
has appointed Michaelides & Bednash to handle its brand strategy.
The company is already working with Carat, which handles strategic
planning, implementational planning and buying.
Up to now the company has launched ten niche sites with the help of
Carat, but it is understood that there are several large projects under
way for which M&B will be directly responsible.
A creative agency is expected to be appointed in coming weeks.
Since its launch in October, Talkcast has launched a number of sites
that tap into people’s lifestyles and interests.
The launches have been low profile and aimed at small, specialist
They include services for the ex-pat community in the UK with sites such
as www.ozoverhere.com for Australians, as well as sites for New
Zealanders and one for South Africans. People register on the sites and
are then sent information weekly via e-mail.
There are also services targeting a youth audience such as a site for
London clubbers called ’clubalicious’ and a pop service on boybands
It is understood that more mainstream launches are planned in the fields
of sport, business and entertainment.
The Talkcast team is made up of media, telecoms and internet
heavyweights such as Roy Bliss, the former managing director of Demon
Internet, Frank Herman, the ex-managing director of Sega Europe, and
former Sunday Times journalists, including the business writer Matthew
Commenting on the appointment, Barni Evans, the marketing director of
Talkcast, said: ’We have some wonderful products and we want wonderful
marketing. M&B know how to create powerful ideas that work.’