Talking posters on horizon thanks to paper speaker breakthrough

LONDON - Talking advertising posters could be put into development in the near future, with the development of speakers made out of paper, suitable for thin devices such as LCD screens.

Paper speakers...could become a reality
Paper speakers...could become a reality

Rolls of paper speakers have already been produced by a research company in Taiwan and the group’s engineers say they will be used in cars starting from next year.

Taiwan’s Industrial Technology Research Institute is planning to introduce the new technology with a three-story-high banner than can play music at an upcoming exhibition in Taipei.

The researchers aim to be able to mass produce standard poster-size speakers at $20 each.

The company hopes the technology will also attract film companies wanting to produce posters with a soundtrack or excerpts from the movie. 

Bill Wilson, the Outdoor Advertising Association's operations director, said the low cost of the speakers would make the technology attractive to media owners: "I assume media owners would be very interested if the technology allows for cost-efficient delivery."

Wilson warned that media owners who embrace such technology would have to tackle issues such as noise levels and location.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).