TalkSport clinches sponsorship deal with Screwfix Direct

TalkSport, Kelvin MacKenzie’s sports radio station, has secured a two-month sponsorship deal with Screwfix Direct, the country’s leading e-commerce and mail order supplier of tools and fixings.

TalkSport, Kelvin MacKenzie’s sports radio station, has secured a

two-month sponsorship deal with Screwfix Direct, the country’s leading

e-commerce and mail order supplier of tools and fixings.



Screwfix is sponsoring Tom Watts’ Saturday show It’s Round and it’s

White.



The programme is a three-hour lighthearted look at the weekend’s

football from a fan’s perspective.



The deal was negotiated by Chris Morgan, head of sponsorship at Impact

Sales - the Wireless Group’s inhouse sales outfit - and Mark Taylor,

account manager at WWAV Rapp Collins Media.



Morgan explained that the timing of the show was perfect for reaching

DIY enthusiasts. He added: ’Tom Watt appeals to the typical fan who

loves sport generally, and especially football. Many listeners run their

own businesses in the building and decorating trade. Others, when they

are not enjoying sport, enjoy a bit of DIY. We believe this is an

example of the way in which we can put advertisers in touch with elusive

and discrete consumers.’



Trevor Culpin, Screwfix marketing manager, backed Morgan’s

bullishness.



’This association will generate brand awareness among a key audience,’

he said.