London football fans will be bombarded with the talkSPORT phone
number when a new ambient campaign breaks next week.
Planned and bought by Carat, the campaign aims to drive listeners to the
station which has acquired the broadcast rights for Chelsea, Tottenham
and Fulham football clubs.
Media in and around the grounds will prompt fans to join post-match
Phonesites will be supported by 48-sheet posters outside the grounds and
a washroom campaign in the stadiums.
The campaign will be expanded throughout August using bus-rears and a
season-long campaign in Metro, the Evening Standard and niche
TalkSPORT has spent £1 million on advertising in the past year.
SMP produced the creative content of the campaign.
TalkSPORT is part of The Wireless Group and its impact sales director,
Jason Trout, said: "TalkSPORT's relationship with its listeners is of
great importance. This groundbreaking campaign will allow us to interact
with new and existing fans in an innovative and highly targeted
Live Premiership coverage on talkSPORT offers a fantastic platform for
talkSPORT to expand its listener base further."
Nick Jeffries, client services manager at Carat, added: "With this
campaign we have managed to hit both the hardcore football fan and also
broaden our church to the more generic fan using specific messages in
specific media. The call to action messages in and around the grounds
will strengthen talkSPORT's profile among the hardcore fans, helping to
maintain the station's credibility, while the buses and press executions
should impact more instantly on the listenership."