TalkSport launches first internationally targeted instream ads

TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.

TalkSport: launches first internationally targeted instream ads
TalkSport: launches first internationally targeted instream ads

The platform will enable campaigns to be targeted geographically in real-time to TalkSport's international broadcast radio partners, which include Bell Media in Canada and Radio Sport in New Zealand.

This follows a contract TalkSport signed last year that gave it global audio rights to the live commentary for all Barclay's Premier League matches. This gives fans outside of Europe access to commentary from the games in multiple languages, including English, Spanish and Mandarin.

TalkSport already generates several million monthly listening sessions outside the UK across its internet and mobile platforms, and advertisers will also be able to target international audiences for TalkSport's biggest UK sport shows, such as The Alan Brazil Sports Breakfast, and Call Collymore.

Calum Macaulay, managing director of TalkSport, said: "TalkSport already works with some of the world’s leading brands, and now advertisers will be able to target TalkSport’s rapidly growing international audience with the right messages in desired key territories."

Patrick Roger, AdsWizz VP for sales and marketing, praised the solution for enabling ads to be targeted to sport fans around the world.

He said: "We are happy to count TalkSport as one of our key international customers and look forward to helping monetise 100% of its non-UK audience."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More