TalkSport launches first internationally targeted instream ads

TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.

TalkSport: launches first internationally targeted instream ads
TalkSport: launches first internationally targeted instream ads

The platform will enable campaigns to be targeted geographically in real-time to TalkSport's international broadcast radio partners, which include Bell Media in Canada and Radio Sport in New Zealand.

This follows a contract TalkSport signed last year that gave it global audio rights to the live commentary for all Barclay's Premier League matches. This gives fans outside of Europe access to commentary from the games in multiple languages, including English, Spanish and Mandarin.

TalkSport already generates several million monthly listening sessions outside the UK across its internet and mobile platforms, and advertisers will also be able to target international audiences for TalkSport's biggest UK sport shows, such as The Alan Brazil Sports Breakfast, and Call Collymore.

Calum Macaulay, managing director of TalkSport, said: "TalkSport already works with some of the world’s leading brands, and now advertisers will be able to target TalkSport’s rapidly growing international audience with the right messages in desired key territories."

Patrick Roger, AdsWizz VP for sales and marketing, praised the solution for enabling ads to be targeted to sport fans around the world.

He said: "We are happy to count TalkSport as one of our key international customers and look forward to helping monetise 100% of its non-UK audience."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More