TalkSport to promote Euro 2000 with client football tournament

TalkSport is inviting media planners/buyers and their clients to take part in a football tournament to publicise its coverage of Euro 2000.

TalkSport is inviting media planners/buyers and their clients to

take part in a football tournament to publicise its coverage of Euro

2000.



The competition, named Impact 2000, will kick off at the end of May and

be broadcast live on air.



Based on the Euro 2000 formula, TalkSport is lining up 14 teams that

will consist of both agency contacts and clients. Another two teams will

be made up of the station’s sales staff. Each of the 16 teams will

represent a country. TalkSport is searching for a sponsor to support the

event.



Agencies including Starcom, Zenith, MediaCom TMB, Mediapolis, MindShare,

BMP TMD, Carat, Walker Media and New PHD have been invited to sign up,

along with client Sports.com and the cricket charity the Lords

Taverners.



Although the newly branded station lost a host of fmcg advertisers when

it narrowed its audience profile to ABC1 15- to 34-year-old male sports

fans, it has sealed ad or sponsorship deals with Sport First, Thames

Ford, Sports.com, Sega and British Airways.



Jason Trout, sales director at Impact, the station’s sales house, said:

’We need to do everything we can to encourage agencies and clients to

believe in our new product. These games provide the perfect meeting

point and we are sure that deals will be done as a result.’



According to the last batch of Rajar results, 63 per cent of TalkSport’s

listeners are male sports fans.



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