TalkTalk 'brightstar studio' by CHI & Partners

TalkTalk is promoting its sponsorship of the X Factor with a new integrated campaign created by CHI & Partners.

The campaign gives viewers the chance to become a pop star themselves by creating their very own music video using a specially created "BrightStar Studio" hosted on the Talk Talk website.

Using augmented reality technology, participants can sing, dance or play along to a number of different songs, with the best performances being used in the idents that are broadcast around the ITV programme.

The site will also contain exclusive backstage news and gossip as well as offering the chance to win VIP tickets to the live show.