TalkTalk 'the brighter phone & broadband company' by CHI & Partners

CHI & Partners has unveiled a new TV campaign which uses images of light graffiti to promote TalkTalk as 'the brighter phone & broadband company'.

Running alongside a sponsorship ident campaign which is airing during X Factor 2009, the campaign features a man tracing shapes through the streets.

The ident campaign also features light graffiti technology, and encourages consumers to create their own using a webcam tool hosted at