TalkTalk 'X Factor sponsorship' by CHI & Partners London

TalkTalk is promoting its sponsorship of The X Factor by giving people the chance to star in the programme's commercial break, as part of a new campaign created by CHI & Partners.

Viewers are encouraged to upload videos of themselves singing or dancing, with the best clips being used in the TalkTalk sponsorship idents surrounding the ITV talent show.

Entrants can choose from a range of songs to perform, including Nena’s 99 Red Balloons and The Ting Tings' That’s Not My Name, and can also add props to their footage, such as animated cars and rollerskating dancers.

The TV idents were created by Tom Skinner and Clark Edwards, and directed by Jeff Wood through The Sweet Shop.