Tanqueray re-works Iggy Azalea's 'Fancy'

Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea's Fancy for a campaign airing in Spain.

Tanqueray re-works Iggy Azalea's 'Fancy'

The new ad, which is part of the brand’s existing 'Tonight We Tanqueray' position, was created by Mother for the Spanish market and is understood to be airing in the UK at a later date.

The spot opens on a bartender who is unveiling 1920s-styled guests from beneath white sheets and then moving them into position, like mannequins, ahead of the evening’s festivities.

Throughout the spot the soundtrack features a jazz version of Iggy Azalea’s Fancy, with certain lyrics changed: for instance "Champagne spillin’, you should taste that" is changed to "Tanqueray spillin’, you should taste that".

The track was recorded by the electronic pop band, Leisure Cruise, though Finger Music.

This article was first published on www.campaignlive.co.uk


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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