As part of a new campaign for Tanqueray by Mother New York, the singer Aloe Blacc recorded and starred in a video for a track written for the brand called Tonight Downtown.
Fans can create their own mixes of the track, and Blacc will review all submissions and choose his favourite, which will be announced online.
Tonight Downtown is available as a free download and part of an interactive film. The film is hosted on www.tanqueray.com and allows the public to progress through levels to unlock rewards as they go.
The actor Idris Elba and the supermodel-turned-singer Karen Elson also star in print work for the global campaign.